Modernize a print-first industry.

My team was awarded the opportunity to develop and build a concept for the Google News Initiative Innovation Challenge, a Unomi + Wordpress plugin. One with an ear towards modernizing editorial output by creating a more intuitive way to: Increase reader revenue; Add personalized content (experiences centered on individual interests, state and local coverage); Increase site/newsletter registrations; Improve paid subscriptions; Empower collaboration between editorial, marketing and circulation teams in-house. The beta is set to launch 2021.